Rest of World analyzed more than two dozen popular accounts based in Guinea, Tanzania, Zambia, Mozambique, and Kenya as well as other countries in Africa, South Asia, and Southeast Asia and found that the vloggers, with follower counts that reach into the millions, together make up a multimillion-dollar e-commerce industry. Black women are degraded as sexual objects, participating in beauty pageant shows and calling Chinese vloggers laogong, or “hubby.” The influencers portray themselves as wealthy saviors who provide locals with money, jobs, clothes, health care, housing, and food. In dozens of videos filmed and uploaded by these influencers, Black people, including children, are shown to embrace Chinese language and culture. “Africans are inherently savage, barbaric, you know? They only have profits in their eyes.”Ĭheng is one of many Chinese influencers overseas who made a fortune, promoting a sense of economic, cultural, and political superiority among Chinese fans by exploiting racist ideology, experts told Rest of World. “This is not China but Africa,” Cheng said. Hello,” offered his own opinions after introducing the women. The host, 28-year-old Cheng Wei, who accumulated close to 10 million followers across different Chinese social platforms under the handle “African Mr. “Number five has straight legs,” another viewer remarked. “All good - except too black,” one person commented while the seventh woman was instructed to sing a song. Tens of thousands of viewers were watching live on the Chinese video app Kuaishou and offering their takes. Halfway around the world, this was primetime entertainment in China. “Hello everyone … I’m 19,” the first woman said after him. “Are you single?” a young Chinese man asked the Zambian women, before telling them to repeat back lines to the camera he recited in Chinese. The contestants, numbered from one to seven, took turns walking in front of the camera to loud music from a hit Chinese matchmaking show. On the afternoon of May 24, a beauty pageant took place at an apartment in Kitwe, Zambia.
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